VDP Supplement: Hard Lessons Learned

ONE OF the topics the industry has been hearing a lot about lately is Web-to-print. As the business world increasingly shifts its marketing tasks to Internet-based models, it is no surprise that print would move in this direction, as well. But is success in Web-to-print as simple as adding an online interface for print ordering? If it were, Web-to-print would have caught on years ago. So what’s different now?