VDP Supplement: Hard Lessons Learned

4. Look to future applications, not just current ones.

Another surprise that many current Web-to-print practitioners are finding is that, as their customer bases grow, solutions they once thought would be sufficient are not offering the flexibility and robustness they now need.

When choosing a software solution, choose something that not only meets your current needs, but offers scalability for the future. Even if you think you won’t need certain capabilities now, the business environment has a funny way of changing on a dime. Your volumes might grow. You might find yourself bidding on jobs from a completely new customer base. You might find that capabilities you once thought you’d never need are now indispensable.