VDP Supplement: Hard Lessons Learned

It’s important not to be penny-wise and pound foolish. Don’t join the ranks of those who made minimal investments just to “test the waters” of Web-to-print, only to find themselves successful, but unable to meet their customers’ future needs.

5. Protect yourself in your pricing policies.

One of the pieces of conventional wisdom regarding Web-to-print is that, once you gain a contract, you lock your customer in, garnering a highly profitable, recurring revenue stream. Consequently, printers tend to give away the front-end design and development, hoping to make it up on printing.