VDP Supplement: Hard Lessons Learned

6. As more and more print providers get into the Web-to-print marketplace, customers are not as “locked in” to your services as they used to be.

At the end of your contract, there will be many other providers vying for this business, claiming to offer your clients the same services you do, especially as more powerful off-the-shelf software is introduced. You need to be prepared to offer your customers something else—some value beyond Web-to-print itself—to convince them to stay with you.