VDP Supplement: Hard Lessons Learned

Any loss of those customers in which it had so heavily invested would be devastating. Consequently, the company is in the process of developing new, cutting-edge applications for its clients beyond the Web-to-print interface itself that its competitors cannot yet offer.

While many of these lessons were painful for Web-to-print pioneers to learn, those just entering or considering entering the marketplace are in an excellent position. After all, as the technology has become more ubiquitous, and the long-term costs and challenges of these applications have become more well understood, much of the conventional wisdom surrounding Web-to-print has changed. |||