VDP Supplement: Hard Lessons Learned
About the Author
Heidi Tolliver-Nigro is an industry writer and analyst specializing in digital technologies. She can be reached by e-mail at htollvr@aol.com.
Summarizing Lessons Learned
The Web-to-print market is opening a host of opportunities for printers, particularly those already committed to a shift in business models that puts them earlier in the marketing process, helping customers to manage their documents and streamline and improve the effectiveness of their marketing campaigns. But there are a lot of lessons to be learned from those who have blazed the trail. To summarize:
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