VDP Supplement: Hard Lessons Learned

Certainly, something has changed. Many of today’s top printers are offering Web-to-print capabilities, and many leading-edge marketers, especially those in the financial and pharmaceutical industries, are rapidly embracing them. Has the ability of printers to more easily (and inexpensively) allow customers to personalize and customize marketing collateral, rather than offering only basic fulfillment of static and moderately customizable documents like corporate identity materials, made that much of a difference? Yes, and no.