VDP Supplement: Hard Lessons Learned

To a certain extent, the ability to more cost-effectively create personalized and customized marketing collateral has opened a host of new opportunities for Web-to-print. But that, in itself, isn’t the answer in full. It has more to do with the printing industry’s change in business model from print manufacturing to marketing service provider to complement the change in the way customers use—and, more fundamentally, think about—print.