VDP Supplement: Profiting From Digital

• Offer more ancillary services. Profit leaders are moving into ancillary services, which is a growth area. These services account for approximately 8 percent of “printer sales” or around $13 billion. This can be classified as a strategy of “diversified specialization.”

With that said, Davis stresses that digital printing will coexist with offset printing, with offset remaining as the dominant process for many years since it is still by far the predominant process in terms of volume.