VDP Supplement: Profiting From Digital

According to the PIA/GATF print market tracking model, all types of print saw gains of 3.2 percent, on average, in 2005. Ink-on-paper rose by 2.4 percent, while toner-based/digital printing doubled traditional printing gains, increasing by 4.8 percent.

So far for 2006, the industry report finds all print gaining 4.2 percent in the first quarter and 3.7 percent in the second quarter. Ink-on-paper rose 3.1 percent in both the first and second quarters of 2006. Meanwhile, toner-based/digital printing lead the way with a 4.5 percent jump in the first quarter and a 6.1 percent spike in the second quarter.