VDP Supplement: Profiting From Digital

Davis is bullish about the future of digital printing. Even the worst-case scenarios have digital printing coming out on top.

“If the economy slows down or declines due to a recession, this will slow down the growth of digital/toner-based printing,” Davis predicts. “Other than that I do not see anything else. And, when the next downturn hits, it will slow down ink-on-paper print more than digital/toner, so even in this scenario the share of digital/toner will continue to grow.”