Database Management -- The Cleaner, the Better

Cohber Press helps clients target prospects that match their best customers’ business type, SIC group, geography, demographics and any other relevant statistical information. This can be done for both business-to-business and business-to-consumer marketing.

“It is more cost-efficient to mail fewer records with a higher response rate, rather than blanketing a geographic area with non-relevant information,” Webber says. “We have found that mailing more targeted records with a smaller file quantity actually gets a higher response and conversion rate.”