Database Management -- The Cleaner, the Better

Cohber’s list hygiene services are also growing because of the new USPS regulations. “If a customer is combining several lists, there is a need to standardize this information into a common format and pass it cleanly to the NCOA database in order to reduce mailing costs, as well as run the file as one database pass rather than several smaller passes,” Webber details. “This allows time-sensitive files to be run more quickly in one pass, and minimum charges are avoided when passing the data against NCOA.”