Database Management -- The Cleaner, the Better

“In the past, their typical response rate was just under 1 percent. Cohber modeled their current customer list, created a profile using statistical algorithms and came up with a targeted prospect list of 5,000 records. We then printed their mail piece with a PURL to track online responses, as well as included a phone number with an access code for further information. The access code was provided to track this particular mailing more accurately.”