Database Management -- The Cleaner, the Better

Webber reports that four days after the mail was dropped, the customer experienced a 7 percent response rate to the mailing and anticipated a high conversion rate.

Like Vertis’ Hall, Webber reveals that Cohber Press has developed several profit centers associated with its data management and list hygiene services, including list conversion, NCOA, data modeling, data profiling, list acquisition and specialized database development.