Database Management -- The Cleaner, the Better

“The more we know about recipients, the more we will mine the data to constantly improve the marketing results,” he says. “This evolution will require management in many aspects including data hygiene, data modeling accuracy, statistical anomalies in results (and how to anticipate those anomalies), and analysis of the overall process. Cohber is positioned to grow with this process because of its talented cross-functional units and cross-trained personnel, who continue to drive results-oriented marketing programs.”