Database Management -- The Cleaner, the Better

Relative Newcomer

While the Whitmore Group of Annapolis, MD, has been in the database management business half as long as Cohber Press, the company has made great strides in making the niche a key part of its continued growth. George Shenk, president and CEO, reports that many of his clients are not aware of mailing compliance, especially changes such as the Move Update requirements enacted in November 2008. Those changes, coupled with his customers’ lack of up-to-date knowledge on mailing, have produced a surge in volume for Whitmore’s database management offerings.