Database Management -- The Cleaner, the Better

Shenk emphasizes that he’s also saving clients money by standardizing their lists for the most effective merge/purge, as well as looking at the cost savings of drop shipments.

The increasing demand for database services has turned that service offering into a profit center for the Whitmore Group. “Each step of the process is an opportunity to not only make money, but save the client expenses that are just wasteful—such as mailing to a bad address,” the chief executive notes.