Database Management -- The Cleaner, the Better

By leveraging its mailing expertise, Vertis developed an Optimal Postage program that has saved customers thousands of dollars in postage by separating the mailstreams into direct induction, co-palletization and co-mingling pallets, allowing them to gain deeper postal discounts.

Hall believes that in coming years clients will continue to challenge providers to shorten their cycle times, and client communication will have a more one-to-one relationship to the recipient. He also predicts that there will be a growing concern about data security.