Database Management -- The Cleaner, the Better

A Decade of Service

Rochester, NY-based Cohber Press has been providing mailing, database management, list hygiene and related services since 1999. And, like Vertis’ Hall, Cohber President Eric Webber reports that those services are more in demand than ever.

“More companies are working smarter by using data mining techniques to identify potential markets that they otherwise might have overlooked,” explains Webber. “Using list hygiene techniques, including standardization and National Change of Address (NCOA) features, they are able to clean up their databases and get rid of incorrect or outdated information.