Vertis Awarded Patent for Pop-Up Mailer

Vertis uses this exclusive inline production capability to support organizations such as Campbell-Ewald and Leo Burnett with new opportunities to excite consumers with fun, engaging designs and increase response rates for their leading brands.

The three-dimensional design, which features a cylindrical pop-up shape built seamlessly into a custom direct marketing piece, can be used to represent items such as beverage mugs and cans of soup or to highlight special offers and incentives, including coupons and bonus savings cards. The eye-catching format brings brand messages to the forefront to capture consumer attention and increase response rates.