Vertis Awarded Patent for Pop-Up Mailer

BALTIMORE—April 21, 2011—Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, has been awarded a patent by the U.S. Patent and Trademark Office for its proprietary method of manufacturing cylindrical pop-up mailers.

Vertis uses this exclusive inline production capability to support organizations such as Campbell-Ewald and Leo Burnett with new opportunities to excite consumers with fun, engaging designs and increase response rates for their leading brands.

The three-dimensional design, which features a cylindrical pop-up shape built seamlessly into a custom direct marketing piece, can be used to represent items such as beverage mugs and cans of soup or to highlight special offers and incentives, including coupons and bonus savings cards. The eye-catching format brings brand messages to the forefront to capture consumer attention and increase response rates.

“Producing unique formats that enable our clients to grab the attention of consumers and stand out against the competition is a key mission of Vertis,” said Gerald Sokol, Jr., president and CEO, Interim, and Chief Financial Officer at Vertis Communications. “We innovate and continuously evolve our products and services each and every day to guarantee that our clients achieve maximum consumer impact that translates into increased sales.”

Promotional materials that utilize this new shape are produced through a patented process on an inline printing press, making production more efficient and cost-effective while eliminating manual manufacturing techniques.

For more information about Vertis’ integrated direct marketing offerings or Patent No. US 7,845,099 B2, please contact Jessica Vastyan with Stanton Communications at 410-727-6855 or jvastyan@stantoncomm.com.

About Vertis Communications
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turnaround. For more information, visit www.vertisinc.com.

Source: company release.