Vertis Communications — 21st Century Marketing

“We’re working with customers reactively, but mostly proactively, to find better ways of getting their message to market,” he says. “We still see direct mail and other forms of direct marketing as extremely effective tools for marketers to reach their audience. With the new postal rates, we’re encouraging clients to change their product design and approach to take advantage of the beneficial change in rates. Also, we’re helping them create alternative and higher impact, more focused products.