Vertis Communications Launches Powerful Direct Mail Tracking Program

BALTIMORE—August 6, 2007—Vertis Communications introduced today Vertis MailTrailTM, an advanced mail tracking and reporting system powered in cooperation with GrayHair Software. Driven by the United States Postal Service’s next-generation Intelligent Mail Barcode technology, Vertis MailTrail provides marketers the ability to trace a direct mail campaign’s journey through the mail stream, from a package’s initial entry to its projected in-home delivery date.