Vertis Communications Launches Powerful Direct Mail Tracking Program

“Over the past few years, we’ve seen a strong need for offering our clients a powerful and intelligent mail tracking solution to provide a more complete picture of campaign and customer data,” said Dave Colatriano, senior vice president and general manager of direct marketing for Vertis Communications. “With MailTrail, marketers can better understand the correlation between delivery date and response rates, allowing them to strategically schedule mailings for arrival when consumers are most receptive. Additionally, through MailTrail marketers can immediately measure response rates by geographic area, predict fluctuations in call and fulfillment center volume, and improve control and coordination of in-store or multi-channel campaigns.”