Vertis Communications Launches Powerful Direct Mail Tracking Program

The Intelligent Mail Barcode (IMB) technology combines the capabilities of the USPS’ POSTNET and PLANET barcodes, as well as other codes, into one unique barcode system. As direct mail badged with Vertis MailTrail is scanned upon entry and exit by the USPS, the IMB data is captured for interpretation in a report, which marketers can access through their Vertis MailTrail Web portals. A comprehensive set of standard reports powered by GrayHair are available and refreshed twice a day, with specialized reports developed to address client requests.