Vertis Installs HP Inkjet Print Modules for High-Volume Personalization

Vertis and HP are working together to develop new direct-marketing programs that can generate improved response rates based on personalized, full-color imaging. By varying the graphics and messaging for greater content personalization, marketers can better target consumers with meaningful, relevant offers that drive increased responses.

Integrating offset production with personalized direct marketing
Producing color text and images at a resolution of 600 dpi, the HP C500 prints at speeds of up to 500 fpm using thermal inkjet HP Scalable Printing Technology. Vertis integrated the imprinting systems with its customer-relationship management and print-server controller software to offer highly effective, proprietary personalization.