Vertis Scores Big on Turn (Two) Times —Cagle

Even if you don’t care to watch auto racing and scoff at the idea of drivers being called athletes, there’s still no denying NASCAR’s influence as a marketing channel. The fan base is fiercely loyal to brands associated with their drivers, particularly the primary sponsor (that big, cheesy decal on the car hood), and marketing gurus—along with those people leading the Obama and McCain campaigns—officially recognize a segment of consumers as “NASCAR fans.”