Vertis Scores Big on Turn (Two) Times —Cagle

Fans of the sport may recall Dale Earnhardt Jr. flying the Vertis logo in the past. Earnhardt Jr. formerly drove for DEI, the racing team founded by his late father.

“I would not position it as a strategic advertising campaign or investment by any stretch,” notes Kelly Hamour of Formula PR, which represents Vertis. But if you do want to gain marketing exposure, there are few better channels than the weekly racing venues that attract 100,000-plus people in person and countless millions more on television.