Vertis Study: Ad Insert Influence Grows

Conversely, ad inserts have jumped markedly. In 1998, 16 percent of men and 19 percent of all adults cited inserts as influencing their purchasing decisions. Those figures are now 24 percent and 27 percent, respectively.

“With our new decade of data numbers, we can identify solid trends to help marketers understand the effectiveness, and inherent need, for integrating trusted print media into their multi-channel marketing campaigns,” notes Scott Marden, director of marketing research for Vertis Communications.