VESTCOM INTERNATIONAL — SETTING RETAIL STANDARDS

“Our core value proposition is our ability to manage and manipulate disparate data elements for customers,” Bardwell adds.

The Digital Difference

Continuous digital color is a new market trend for in-store promotional displays, requiring high-end digital color printing.

“In the past six years, digital color has grown from nothing to 17 percent of Vestcom’s total revenues,” McKenzie points out. “Our revenues have grown proportionately over the past six years, as well, which means that the comparative revenue gains compared to the overall increase of Vestcom’s digital color business is a very strong indicator that digital color applications are solidly moving upward.”