VESTCOM INTERNATIONAL — SETTING RETAIL STANDARDS

Recently, Vestcom was hired by a large retailer to print all of its in-store signage, including large and small banners and various poster promotions. The use of digital color is consistent with the trend that retail marketing will increase targeted messages to shoppers.

“Vestcom will continue to place more emphasis on stores differentiating value to their customers; more interest in in-store advertising; and more interest in digital color and in-store video technologies,” McKenzie concludes.zz