VESTCOM INTERNATIONAL — SETTING RETAIL STANDARDS

Unlike other in-store communications companies, Vestcom does not provide cookie-cutter “products,” McKenzie says. Rather it creates solutions to a particular retailer’s in-store communications challenges, including center store revitalization, and time/labor savings opportunities.

To help keep the company on the leading edge of technology, it recently purchased five Xeikon 5000 digital color presses in combination with the X-800 digital front end. The webfed machines were installed at Vestcom’s Little Rock facility, which specializes in data-intensive, point-of-purchase solutions.