VESTCOM INTERNATIONAL — SETTING RETAIL STANDARDS

Vestcom developed one of its unique “In-Store Solutions” (as Vestcom calls its product offerings), the full-color, four-foot Shelf Strip, while working closely with mass-merchandiser Target.

Target needed an error-free and time-saving approach to setting shelves according to planograms. Vestcom’s Shelf Strips display product information at precise, preset intervals along the printed strip, indicating where products should be stocked on each shelf. This is a precision placement application that the company’s Xeikon presses can achieve and repeat.