VESTCOM INTERNATIONAL — SETTING RETAIL STANDARDS

“Our Shelf Strip registration requirements, on both sides of the strip, are extremely tight and they’re different for each individual retailer,” McKenzie notes. “Retailers send data showing the exact spacing for each product along an aisle, according to a planogram. Vestcom then produces a full-color Shelf Strip, which slides into the molded plastic fastener that runs the length of the shelf, displaying all the product information the retailer wants.”