[VIDEO] Why 'Essentialism' is a Packaging Design Trend to Keep an Eye On
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![[VIDEO] Why 'Essentialism' is a Packaging Design Trend to Keep an Eye On](http://network.napco.com/printing-impressions/wp-content/uploads/sites/2/2015/02/2045965075001_4084690787001_8-vs.jpg "[VIDEO] Why 'Essentialism' is a Packaging Design Trend to Keep an Eye On")
We’ve seen the clean label design principle appear on lists of packaging trends in the past. But in its 2018 list of Global Packaging Trends, market intelligence agency Mintel explains how a specific aspect of this design concept is playing a big role in packaging.
David Luttenberger, Mintel’s global packaging director, stopped by the packagePRINTING office to discuss what exactly Clean Label 2.0 means, and why package printers and brands are embracing an “essentialist” design. He explained that overcrowding a package with information can be distracting to a consumer, but not providing enough information can be a path to a product getting passed over.
For more on Clean Label 2.0, check out the video below.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
