• Size matters: Digital screens can't do justice to a full-page spread. But small can also be beautiful: Digest-sized booklets, tipped-in product samples, half-page inserts, and narrow pages are real stand-outs in print.
• Keepin' it real: Many thanks to Deborah Corn of PrintMediaCentr.com, who stirred up a helpful discussion about magazines among fellow print geeks at the Print Production Professionals LinkedIn group she manages. Deborah chipped in with this cutting-edge commentary: "With Print as your starting base, you can enhance that content with Augmented Reality or Documobi—and make that experience richer.Unless you have two tablets or two mobile phones, you can't do that with digital alone." Don't ask this old print dinosaur to explain: I can't move on to Augmented Reality until I learn to handle regular Reality (which my stoner friend says is just a crutch for people who can't handle drugs). PE
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
• Size matters: Digital screens can't do justice to a full-page spread. But small can also be beautiful: Digest-sized booklets, tipped-in product samples, half-page inserts, and narrow pages are real stand-outs in print.
• Keepin' it real: Many thanks to Deborah Corn of PrintMediaCentr.com, who stirred up a helpful discussion about magazines among fellow print geeks at the Print Production Professionals LinkedIn group she manages. Deborah chipped in with this cutting-edge commentary: "With Print as your starting base, you can enhance that content with Augmented Reality or Documobi—and make that experience richer. Unless you have two tablets or two mobile phones, you can't do that with digital alone." Don't ask this old print dinosaur to explain: I can't move on to Augmented Reality until I learn to handle regular Reality (which my stoner friend says is just a crutch for people who can't handle drugs). PE
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.