It used to be a big deal when you sold a fancy gatefold package to an advertiser. Now you'll get pushback from some premedia specialist complaining that the piece can't be re-created in this or that electronic format. We have quickly forgotten or overlooked some of the tricks printed magazines can do that have not yet been matched by electronic magazines (or by websites, for that matter).
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
It used to be a big deal when you sold a fancy gatefold package to an advertiser. Now you'll get pushback from some premedia specialist complaining that the piece can't be re-created in this or that electronic format. We have quickly forgotten or overlooked some of the tricks printed magazines can do that have not yet been matched by electronic magazines (or by websites, for that matter).
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.