Sure, electronic editions have their advantages. I've never heard of a Nook edition getting caught in the U.S. Postal Service's FSS (Flats Shredding System) or having out-of-register ads. You can embed sound or video, track click-throughs, count how many people saw an article or ad, and do all kinds of other tricks that would make Gutenberg's head spin.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
Sure, electronic editions have their advantages. I've never heard of a Nook edition getting caught in the U.S. Postal Service's FSS (Flats Shredding System) or having out-of-register ads. You can embed sound or video, track click-throughs, count how many people saw an article or ad, and do all kinds of other tricks that would make Gutenberg's head spin.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.