• "Like a version": Print magazines routinely mix a variety of regional and demographic offerings to create hundreds or even thousands of versions, such as affluent women in the Illinois portion of the St. Louis area or soybean farmers in southwest Pennsylvania whose subscription is about to expire. In theory, you can do that with electronic versions, but for the most part the software, procedures or workflows—and sometimes the customer data—is sufficiently lacking to make such versioning practical or profitable.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
• "Like a version": Print magazines routinely mix a variety of regional and demographic offerings to create hundreds or even thousands of versions, such as affluent women in the Illinois portion of the St. Louis area or soybean farmers in southwest Pennsylvania whose subscription is about to expire. In theory, you can do that with electronic versions, but for the most part the software, procedures or workflows—and sometimes the customer data—is sufficiently lacking to make such versioning practical or profitable.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.