• Getting it for free: Some of you are reading this article in a copy you picked up at the Publishing Business Conference. Has anyone at the show handed you an app? Free print copies are an effective means of reaching targeted audiences at airports, hair salons, car-repair shops, hotels, hospital waiting rooms, and even in people's homes.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
• Getting it for free: Some of you are reading this article in a copy you picked up at the Publishing Business Conference. Has anyone at the show handed you an app? Free print copies are an effective means of reaching targeted audiences at airports, hair salons, car-repair shops, hotels, hospital waiting rooms, and even in people's homes.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.