Hot Markets for 2007 — Prepare for Growth

No Place Like Home

Mortgage fees ($1B to print, +26 percent) will rise with property transfers and assessed values, impacting forms and outdoor advertising. Rental housing ($1.2B to print, +19 percent) and manufactured housing ($0.6B to print, +20 percent) will be desperate for leases and sales.

Condominium/second residences ($2.5B to print, +9 percent) continue to be in fastest-growth mode with the newest venue being college towns, where alumni, parents, sports fans—and students—find accommodations previously impossible. New developers like Gameday Centers are teaming with traditionals like Capstone and Trammell Crow in this segment, a boom for sheetfed and digital shops near the hundreds of big sports universities.