Hot Markets for 2007 — Prepare for Growth
Packaged foods ($698B, +7 percent; with $9.8B to print, +1 percent), at Number 6, and food service ($659B, +7 percent; with $4.6B to print, +12 percent), at Number 21, will feature trans fats phase-outs on labels and menus.
Slowdowns in the growth of fast foods/takeaway ($1.8B in print, +19 percent) and full-service restaurants ($2.2B in print, +6 percent), and a leveling in dry foods/snacks and confections/baked goods ($3.4B to print, +3 percent), will feed turnaround promotional print advertising, coupons, POP, outdoor and take-away packaging.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
