Hot Markets for 2007 — Prepare for Growth
Kraft Foods (+10 percent), with a 5 percent market share, is reformulating to low-carb products with a half-billion dollars for marketing in ’07. The largest flexible packaging growth, free of partially hydrogenated vegetable oil, will continue in fresh-packaged foods ($3.5B to print, +19 percent). Stale will be litho stacked labels and board converting for bottled, canned, frozen/microwave foods ($3.0B to print; -8 percent). Pet foods ($.3B in print, +30 percent), as last year, will run ahead of the pack.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
