Hot Markets for 2007 — Prepare for Growth
Featured will be POP, outdoor, high-end sheetfed, pressure sensitive/decal OEM and personalized direct mail. Stalled finance/insurance ($2.0B to print, 0 percent), rentals/leases ($1.2B to print, -2 percent) and used vehicles ($0.5B to print, 0 percent) will decelerate open-web RPMs. Regional dealer groups will be increasing demand for targeted direct mail and FSIs.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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