Hot Markets for 2007 — Prepare for Growth
Beverages ($341B, +4 percent; with $8.8B to print, +1 percent) will fizz and pop to Number 8 as soft drinks and wines/spirits ($2.5B to print, +13 percent) bubble. Laminated wine box/bladder packages, with over five times more printing value, will uncork bottle and label producers at an annual substitution rate of 20 percent. Waters and juices ($1.7B to print, +7 percent) is the next growth category as Pepsico (+15 percent) buys vitamin-fortified Naked Juice to compete with Coke’s Odwalla, and as Nestle markets negative-calorie drinks.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
