Hot Markets for 2007 — Prepare for Growth
Sell packaging, POP, FSI and outdoor. Coffees, dairy ($2.0B to print, -20 percent) are at saturation and will be cutting back print spends. Look for, and sell into, migrations by the beers/malt liquors ($3.5B to print, -17 percent) segment into other drink categories with brand extensions. Bud Vodka?
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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