Hot Markets for 2007 — Prepare for Growth
Macy’s will become a national brand with its conversion of 400 department stores, and other clothing chains will dress up their units with sharp signage and upscale appearances. Screen and digital large-format printing will soar.
Telecommunications equipment/ services ($940B, -5 percent; with $8.4B to print, -17 percent) drops five lines to Number 11. Wireless, including equipment ($202B, +10 percent), is the only growth segment with $2.0B in print. Broadband licenses covering 89 percent of the U.S. population will take effect in 2007, with T-Mobile USA and the other Big-Five rolling out 3G Wi-Fi and Wi-Max ad campaigns.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
