Hot Markets for 2007 — Prepare for Growth

Less overseas travel is forcing tour operators to up their ad spends, particularly in the Western Hemisphere where passports are now required. Airlines ($1.8B to print, +55 percent) will substantially consolidate with new logos, colors, literature, posters and signage. Cruiselines ($1.4B to print, +27 percent) are floating more collateral and outdoor print as the seas get crowded. Lagging this sector are destination parks ($0.6B to print, 0 percent), which are coasting down as ages rise.