Hot Markets for 2007 — Prepare for Growth
A knowledge dividend will principally accrue to Number 1 publishing/non-newspaper ($112B, +3 percent; with $15.7B to print, +11 percent). The robust value proposition of digital versioning combined with special-effects offset will excite professional/educational books ($4.1B to print, +14 percent) and juvenile/adult trades, CDI and religious publishing ($3.0B to print, +14 percent).
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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